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About Us

NE3 Consultancy is a California-based strategic consulting firm with grass roots in one of the most difficult sectors of business: Personal injury law. Taking those high-performance necessities, NE3 has found a way to use that experience to engineer growth through data-driven marketing, streamlined operations, and advanced technology implementation—particularly within the Salesforce ecosystem across all industries.
NE3 stands for Next Evolution Consultancy, and the brand is grounded in three pillars:Experience. Evolutionary. Elite.

What NE3 Does Best:

NE3 isn’t just another agency— in fact, it was created with the idea of being an anti-agency. Agencies hide in an overwhelming amount of data and provide nothing but fluff and strategy, but never fully execute what they preach, or really move the needle for the items they oversee. It operates like an embedded extension of your leadership team. It combines deep industry experience with hands-on execution across four core domains:

Marketing Mastery

Fractional CMO leadership to scale client acquisition.
Proven success driving down cost-per-case while increasing lead volume through refined Google Ads, SEO, and digital funnel optimization.
Development of attribution platforms (like Attribunity) to connect bottom-of-funnel conversions to top-of-funnel spend inside Salesforce.

Operational Optimization

Restructures and modernizes workflows, intake/sales procedures, and referral pipelines to maximize throughput and accountability. Deploys high-efficiency SOPs and KPI dashboards for visibility, performance, and profitability.

Salesforce-Centric Solutions

Deep specialization in Litify (Salesforce-based legal CRM), with custom-built automations, flows, and dashboards.
Integrations that unify data sources—ads, reviews, referrals, call tracking, and more—into one actionable system.

AI & Innovation Integration

Proprietary tools like Lola (an internal GPT chatbot tailored for legal ops) and AI-enhanced reputation management tools.
Emphasis on scalable, automated systems that reduce manual lift and increase team effectiveness.

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Why Clients Choose NE3:

  • Proven Results: clients working with NE3 have seen over 400% growth in pipeline, 200%+ drops in CPA, and productivity increases north of 75%.
  • Industry Insight: Led by Nicholas Erickson, NE3 brings rare crossover expertise in law firm marketing, CTO-level systems strategy, and data analytics.
  • Elite Execution: Whether fractional leadership or turnkey implementation, NE3 delivers boutique-level precision with enterprise-level impact.
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Ideal Clients:

  • Mid-to-large firms in any industry (especially PI law firms) ready to scale operations, improve marketing ROI, or transition into high-performance Salesforce environments.
  • Firms tired of siloed vendors and looking for a single partner who can oversee marketing, tech, and operational alignment from strategy to execution.